More nuanced attitudes towards new technology were uncovered in the qualitative research. Despite 77% of 18-44s loving or liking new technology, they also tend to see more negative aspects. They see modern life as increasingly lazy because of less manual labour and less physical activity, due to the increasing dominance of computer based tools and entertainment. New technologies are seen to increase our working hours, now that we are constantly plugged in and switched on. New technologies also tend to be seen to be causing more environmental damage – all the raw materials need to come from somewhere. However, there are also positive aspects: medical advancements, greater opportunities through wider access to information, increased ability to communicate with people from around the world and the convenience of labour saving devices.

For details of the survey methodology and focus groups, please refer to Chapter 4 of the report.