Information Sources

Then 2011 asked 2007 surveys asked Victorians about:
  • How often they search for information on science and technology
  • The reasons for their searching or not searching
  • Where they search for information
  • Where they come across science and technology information when they are not looking for it
  • Their opinion of the amount of information they are exposed to about science and technology
  • Their level of trust in science information sources, including scientists, the media and other institutions

Key findings from the 2011 study include:
  • Of those Victorians who actively search for science and technology information, 72% do so at least weekly.
  • The Internet is overwhelmingly the first port of call when Victorians are actively searching for science and technology information (66% cite a search engine such as Google).
  • Newspapers (53% of Victorians) and television (50%) are the dominant passive sources of information about science and technology.
  • Almost half of Victorians (48%) believe that information about science presented in the media is true.
  • Around nine in ten Victorians have a moderate or great amount of trust in the science information presented to them by scientists working for universities or research institutes (92%), CSIRO (91%), hospitals (90%), and well known scientists such as Tim Flannery, Ian Frazer or Fiona Wood (88%). These results are consistent with the 2007 benchmarking study.

Use the ‘Quantitative Results’ tab to access the findings, view the results by a particular demographic group or compare results between 2007 and 2011.


Access the full report.