Then 2011 asked 2007 surveys asked Victorians about:
- How often they search for information on science and technology
- The reasons for their searching or not searching
- Where they search for information
- Where they come across science and technology information when they are not looking for it
- Their opinion of the amount of information they are exposed to about science and technology
- Their level of trust in science information sources, including scientists, the media and other institutions
Key findings from the 2011 study include:
- Of those Victorians who actively search for science and technology information, 72% do so at least weekly.
- The Internet is overwhelmingly the first port of call when Victorians are actively searching for science and technology information (66% cite a search engine such as Google).
- Newspapers (53% of Victorians) and television (50%) are the dominant passive sources of information about science and technology.
- Almost half of Victorians (48%) believe that information about science presented in the media is true.
- Around nine in ten Victorians have a moderate or great amount of trust in the science information presented to them by scientists working for universities or research institutes (92%), CSIRO (91%), hospitals (90%), and well known scientists such as Tim Flannery, Ian Frazer or Fiona Wood (88%). These results are consistent with the 2007 benchmarking study.
Use the ‘Quantitative Results’ tab to access the findings, view the results by a particular demographic group or compare results between 2007 and 2011.
Access the full report.